Increasing access to reading in underserved populations in low- and middle-income countries.
Role: Lead designer, researcher, UX writer
Team: 2 PMs, 10 engineers, 1 QA
Surfaces: Kindle e-reader
I was pulled into a confidential program to create a dual CX on a set of devices in order to increase access to reading content in areas lacking reliable internet access with populations facing socioeconomic barriers.
Our team had little-to-no access to our users, so I tested internally as much as possible and prioritized a lean MVP so users could quickly access the best part of the Kindle experience — inside the book.
Contact me for more details.